CDSM > PARTNERS

BDM’s Client Services

Marketing & Market Research

Market Gap-Analysis to identify new product or service innovations and competitive advantage
Defining market entry strategies for the UK, EU, Far-Eastern, Japanese and American markets
Competition focused research, audits & analysis
Company or industry sector overview, market entry tactics and IP survey
Identify potential partners and channels to market
Use industrial product marketing methods to evaluate new product and service innovations
New product/service development

Marketing Communications

Internal and external corporate communications
Crisis management & dealing with the media
Initiate online & offline advertising campaigns
Public Relations services
Creative design for multimedia applications

Business Analysis

Construct Business Plans and Marketing Plans
Survey customer requirements for new product & service development
Assess the market entry risks for clients’ wanting to diversify or enter new market sectors

Implementation services

Direct marketing to win new customers
Devising advertising campaigns to increase sales
Creating brand identities to increase awareness
Managing new product or service launch events
Conducting feasibility studies to evaluate customer reactions to new products or services

IT Services

Improve customer relationship management (& IT) by customer research to increase revenue

Clients & Sectors

BDM’s clients include SME’s, start-ups, University spin-outs, medium-sized firms and international corporations engaged in the business-to-business and business-to-consumer sectors.

Core Benefits of Working with BDM:

Improving your competitive advantage by identifying new product or services gaps (using Industrial Product Marketing techniques) and providing solutions to increase market share.
Reducing investment risks through market, competitor and business analysis to optimise new ideas for products or services and by testing customer reactions to new product or services.
Increasing sales by working with the client to understand their business and by direct or indirect marketing to create a sales pipeline that will provide a return on the investment in BDM’s services.

BDM can work on single projects or provide on-going support to enable firms to realise competitive advantage through a programme of cost-effective marketing activities aimed at improving business.

If required, we can bring together the elements of market analysis & innovation, market development methods and implement sales & marketing tactics (and IT solutions) to improve Return-on-Investment, market share and growth.

BDM’s Sector Experience

Technology Sector

Computer & Communications
Software product developers
Software/IT outsourcing
Internet firms
E-learning, E-commerce

SME Sector firms

High-growth SME’s
Start-Up firms
University Spin-out firms
Independent Software Vendors

Design Consultancy

Industrial design & services

Professional Consultancies

IT firms
Defence services
Professional recruitment

Business-to-Business

Outsourcing services
Industrial products
Service and product marketing

Public Sector

Local Government Agencies

Engineering Sector

SME product development firms
Aerospace – jet engine services
Semiconductor equipment
Precision engineering products
Offshore manufacturing services
Medical/Pharmaceutical systems

Business-to-Consumer

Services and products
High-end audio products

Sample Case Histories & Client Benefits

BDM & TEKWIN LIMITED (software product development partner)

John Dabbs of BDM was introduced to us at a time when a top-class professional Marketing and Business Development capability was critical to develop the TekWin business proposition and to identify and convert our first major engagements.

BDM very rapidly assimilated the nature and context of our business and were key in re-positioning our technology-based, delivery-oriented thinking into a very persuasive business-led proposition. BDM also created high-impact, effective visuals in the process of designing our web-site.

In my opinion, BDM’s major benefit for TekWin was to use their in-depth knowledge of our enterprise to research target customers and then to assist in their engagement. John Dabbs’ exceptionally well-developed presentation skills and business awareness were such that he is now a key element of our business development team.

TekWin have now created a long-term relationship with BDM and they participate in our business planning and management. They provide significant, measurable business benefit that can be engaged on a demand-led, cost-effective basis.

Rather than take on risk of direct employment, I consider that the ‘outsourced’ Business Development and Marketing Model offered by BDM is of more value to cost-sensitive, fast-growing organisations.

Nigel Williams, Managing Director, TekWin Limited www.tekwin.co.uk

Technology Firm Singapore/UK (project elapsed time 5-months)

To improve growth affected by the worldwide reduction in demand for semiconductor assembly equipment, the UK/Singapore client asked BDM to identify new markets where the firm could diversify.

Benefits to the Client & Solutions

BDM’s solution was to target firms providing automated drug-discovery equipment which utilise almost identical 3–axis pick & place technology to the client’s semiconductor packaging systems. The client’s Far-East cost advantage and their ability to meet exacting quality standards offered an excellent fit with the equipment providers need to reduce costs by outsourcing. The project’s key steps included:

Market research concluded that the high-growth automated drug-discovery market was very attractive due to the similarity of technology to the client’s existing systems.
Analysis and presentation of the market research to the Client and Singapore Government’s Venture Capitalist investors so that the client could win funding for a new outsourcing company.
Market evaluation of the commercial interest in outsourcing high-reliability equipment by direct marketing, interviews and visits to medical equipment firms in UK, Europe and America.